When Advertising Dumbs Down a Reputation
The Cleveland Clinic is typically ranked number one on the US News and World Report’s rankings of hospitals for heart surgery. Its physicians are world renowned and, when its reputation was slightly...
View ArticleTwo Cents on 2010
It is the time of year again to celebrate with friends and family. It is also the time of year where innumerable communications experts posit bold predictions for 2010 that will likely be wrong but...
View ArticleAT&T in Need of a Reputation Repair App
Perhaps no company, even including the harangued money center banks, will be happier to see 2009 end than AT&T. In December, Consumer Reports ranked the company last in cellular customer...
View ArticleDoes "We're Sorry" Cut It?
Corporate apologies after big screw-ups are a real raw nerve for me. This is because, though they rarely succeed in accomplishing what people think they should, namely engendering forgiveness and...
View ArticleThe Importance of Context
The New York Post is reporting that Goldman Sachs is delaying its bonus announcement until after it reports earnings – and after the other big banks report theirs. The official party line is this:...
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You need to tell your story…but do you need to tell the whole story?
For as long as I’ve been in the PR business, we’ve been counseling our clients to tell their story….and helping them craft the messaging, the platforms and the proof points to do so. I’ve done this...
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Does the Term “Public Relations” Have a Reputation Problem? Three things that...
Shakespeare said a rose by any other name would smell as sweet. Can the same be true for the term public relations? If you follow the industry blogs at all, over the past few days there has been some...
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Reputation Begins At Home: Why Companies with “Top Reputations” Stay There,...
Using the MWW Group methodology and the critical elements of reputation, organizations can build positive images methodically over time.The Reputation Institute releases its Top 100 list for the...
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Reputation Management Now Starts Early For Young Teens On LinkedIn
LinkedIn recently announced it will dissolve the age 18 minimum requirement for membership starting on Sept. 12th. This will effectively lower the age requirement to 14 for teens in the U.S., Canada,...
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In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge
The verdict is out on the impact of “Blackfish,” the 2013 documentary that put SeaWorld’s treatment of orca whales in the line of fire: SeaWorld reported another disappointing quarter this week, with...
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